Tracy Frost, CEO and Founder
Tracy founded Frost Financial Solutions to help small businesses gain clarity, confidence, and control over their numbers. With a strong background in financial management, budgeting & strategic planning, payroll, and operational support, she specializes in creating systems that make finances easier to understand and manage.
Tracy excels in creating streamlined processes to make managing finances easy for business owners.
Tracy’s financial experience with small, medium and large organizations brings a unique style to the firm. Her organized approach to understand the operations of each client allows the firm to provide high-quality results to assist clients in making educated decisions on next steps for their business.
The People Behind the Numbers
Jud Frost, CPA, CFO
Jud serves as the Chief Financial Officer for the firm in an advisory role currently, while working a full-time job.
He brings extensive knowledge and experience in accounting, financial management, and organizational oversight. A licensed CPA, he has built a strong career in compliance, financial reporting, and working closely with auditors.
His depth of knowledge in financial operations and regulatory requirements strengthens the firm’s ability to provide accurate, reliable, and high‑quality financial support to clients.
Jud’s combination of technical expertise, integrity, and genuine support for the people around him makes him an invaluable part of the firm’s leadership and vision.
